About
One Zero is a sparkling protein water that offers 22g of whey protein per can, crafted for health-conscious, active individuals. Available in refreshing fruity flavours, the product is low in calories and free from sugar and lactose. Their branding needed to feel modern, premium, fresh, and innovative.
Logo • Colour Palette • Typography • Photography Curation (sourced) • Packaging Design
Design Decisions
The logo uses negative space to form a monogram of the ‘O’ and ‘Z’, with the ‘Z’ tilted upwards to symbolise innovation and intensity. The tilted ‘Z’ reappears in the packaging design, reinforcing brand recognition. ‘Proxima Nova’, a modern sans-serif typeface, enhances the brand’s modern, progressive positioning. The colour palette of black, white, and muted cyan was selected to evoke sleekness, freshness, and premium quality. This combination ensures a striking shelf presence while maintaining a focus on purity and vitality. Every design choice reflects One Zero’s identity as a modern, performance-driven, and energising brand.
Note: Mock brief, not real client work.